Let’s Talk E-Commerce: Instant Messaging And Your Sales Team

Suereea Mathews of Luxury Brand Marketing is offering insights on instant messaging and your social networks messages. Article By Suereea Mathews with Caroline Stanley of Centurion Jewelry News.

Don’t Forget to Check Your Messages! Instant Messaging and making sales through your online channels is going to be more frequently happening to jewelers, now that they are investing in ppc (pay per click) campaigns.

Instant Messaging is when you send a message to a business on Facebook, for example. You can also instant message on Linkedin and Instagram. There are also chat apps, which are gaining in popularity today. Currently the four most popular are WhatsApp, Facebook Messenger, QQ Mobile and We Chat, (from this Statista page). More on messaging apps here.

Once you start driving consumers to your website and social network business pages, checking messages, answering questions and replying to your consumers in a timely manner is really going to matter. What is also going to matter is how you brand that message. Who is answering those messages, what are they saying to the consumer? This setup and branding strategy is going to make the difference in closing that jewelry sale.

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