What is a Search Engine Submission? A search engine submission is how a webmaster submits a website directly to a search engine. Source: Wikipedia. Is it Worth Making The Search Engine Submission? The simple answer is yes - search engine submission is necessary because it will help your web url's search engine results. Most search engines nowadays (most notably […]
A lot of retailers are still contemplating whether or not to tackle having an E-commerce website. For most retailers, the personal experience that they provide for the customer is why they sell more products in-store. What about a consumer that already trusts your business, but does not have time to come into the store? These […]
Why does my Business need a Facebook Fan Page? To Build Consumer Brand Loyalty A Facebook Page is one of the most cost-effective ways to advertise online and build brand loyalty. Small businesses actually benefit the most from Facebook Fan Pages because they can target consumers in their local area. Retailers can actually target potential […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]