Older Americans Social Media Usage Increases in 2017

No Comments

The Pew Research Center gathered some great insight into the changing landscape of Traditional Media News consumption by Americans. This has a huge impact on the effectiveness of business advertising. Many Retailers have and are, still relying on older Americans to support the price points of high-end Luxury. Locating your demographic that can afford Luxury high price ticketed items, is difficult. The dependable Baby Boomers are also changing how they consume news and advertising just like all of the other generations have.

“For the first time in the Center’s surveys, more than half (55%) of Americans ages 50 or older report getting news on social media sites. That is 10 percentage points higher than the 45% who said so in 2016. Those under 50, meanwhile, remain more likely than their elders to get news from these sites (78% do, unchanged from 2016).”


Image Courtesy Of: Pew Research Center


Baby Boomers News

Media Consumption Changed.

Image Courtesy Of: Jackson

Company Blog

We are an internet marketing company with a focus on helping our customers achieve great results across several key strategic areas.

Request a free quote

We offer professional Internet Marketing Services that help business websites increase their rankings in the search engines, in order to compete for higher rankings with their competitors.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts