One of the issues that I have with Valentine’s Day is that it comes after Retailers are recovering from the burn out of Holiday Selling Season. A lot of Retailers will wait until the last minute to plan out Valentine’s Day Marketing & Advertising Campaigns. It makes it difficult for your Internet Marketing Agency to create Campaigns when a Marketing Strategy hasn’t been established.
#ProTip: Plan Your Valentine’s Day Campaigns with your Holiday Marketing so that you can give your Internet Marketing Team time to create and launch your Marketing & Advertising Campaigns for Valentine’s Day. This will help all of your Tech & Traditional Marketing Teams work together so that you can have a Successful Selling Season. If you plan Valentine’s Day with your Holiday Marketing last minute planning can be avoided.
Internet Marketing Campaigns take time to create. You have to create copy that is SEO Optimized, Has Web Links, Relevant Hashtags, Image Sizing For Ads, and so on. If you wait until the week, or even the month before, that does not leave your Internet Marketers much time to create compelling campaigns that produce Conversions and ROI.
The National Retail Federation in 2015 estimated Americans would shell out about $19.7 billion for Valentine’s Day, up nearly a billion dollars from 2015’s record-setting projection.
“Valentine’s Day spending is expected to finally see a market correction this year, according to NRF’s annual survey conducted by Prosper Insights. U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84, while total spending is expected to reach $18.2 billion, down from $19.7 billion last year.”