B2B2C – Love My Romance Winter Sweepstakes
Kim International wanted to accomplish the goal of engaging the loyal online consumer base that the Romance Brand built.
The Romance Brand wanted to get consumers excited about their jewelry designs and different jewelry products. They offered their top selling design as the Sweepstakes Prize and the Consumers responded with an astounding 820.4K entries. The Romance Winter Sweepstakes was also featured on about.com.
A 5% email retention rate of about 25,000 valid, registered consumers was achieved after the multiple, email entries were removed. This Sweepstakes was an innovative way to engage the consumer base. This creative campaign was able to increase the reach of brand awareness by showing potential prospective consumer audiences, the Love My Romance Brand.