B2B2C – Love My Romance Valentine’s Day Sweepstakes
The goal of this Sweepstakes was to increase Valentine's Day Jewelry Brand Awareness for the Romance Brand.
The goal of this Sweepstakes was to increase Valentine's Day Jewelry Brand Awareness for the Romance Brand. They offered another one of their top selling design as the Sweepstakes Prize and the Consumers responded with an another astonishing amount of 955.6K entries.
A 5% email retention rate of about 25,000 valid, registered consumers was achieved after the multiple, email entries were removed. This Sweepstakes was an innovative way to engage the consumer base during Valentine's Day. This creative campaign was able to increase the reach of brand awareness during Valentine's Day by showing potential prospective consumer audiences, the Love My Romance Brand.
5% Email Retention
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