JIS Education Series – Miami 2016

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Jewelers International Showcase


With an impressive lineup of speakers and exciting topics, JIS talks, the transformed JIS complimentary education series, will give you the tools needed to drive your business forward in today’s jewelry world.

  • A full day of complimentary education
  • Sessions available in Spanish and English
  • Located at the Miami Convention Center
  • Prepare for 2017 with the tools you’ll need to succeed


For two decades, Tyler Mathews has created several hundred jewelry websites and dozens of unique jewelry, diamond and watch applications. Growing up around a drafting table he watched his mother run a marketing and graphic design company for jewelry and diamond vendors. Tyler spent years training with his mother on typography, color, space, composition and more. He went on to start his own company, while attending College focused on business and design. From 1997 to 2011, Tyler grew and managed a team of developers and project managers working on creative tech projects in several industries including jewelry and diamonds. During this time, Tyler and his team pioneered jewelry websites and cloud fed inventory. Partnered with Southern African Diamonds they powered a group of about 100 high end jewelry stores. From 2011 – 2014, Tyler merged efforts with GemFind and served as Chief Technology Officer. Tyler led all creative, development, and project management teams supporting hundreds of jewelry professionals. Tyler refreshed the brand with a modern look, pushed for responsive websites and applications, created the JewelCloud platform and designed websites and applications for companies including Borsheims, Jean Dousset, Effy, Cornell Jewelers, James Free Jewelers and many more. Tyler now works as Co-CEO of Luxury Brand Marketing. Tyler also now works with Thinkspace, an advanced and modern jewelry website platform. Working with Thinkspace, Tyler creates marketing, themes and custom websites for jewelry professionals. Tyler enjoys working with the top developers, designers and marketers in the jewelry industry. Working with the best, leads to amazing things and the best is yet to come.

Suereea Mathews is a Facebook marketing expert and social media network power influencer. This year Suereea was asked by Facebook to speak at the Mercedes-Benz Superdome in New Orleans. She represented Aucoin Hart Jewelers as well as Luxury Brand Marketing at the official “Facebook Boost Your Business” event. For the last fifteen years, Suereea has worked with top brands in the jewelry industry. She has helped them to stay relevant within the ever changing internet marketing landscape. Luxury retail brands need to learn how to adapt to technology changes and executing the latest strategies. Suereea has taught many businesses how to be more successful and competitive online. She has vast experience in both B2B, B2C and B2B2C jewelry Internet marketing strategies. Suereea Mathews drastically improves the way businesses make money online.

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